Environments RP FIN 1470 413 MG 1191

Rud Pedersen Group establishes new King Street office in Finland

Lauri Peltola has been appointed as CEO and Partner in the new King Street branch in Helsinki.

Lauri Peltola has been appointed as CEO and Partner to lead the new King Street agency in Finland. King Street is part of the Rud Pedersen Group, one of the leading public affairs consultancies in Europe. Rud Pedersen has had a well recognized Public Affairs consultancy established in Finland since 2014, and the new venture opens its doors as of the 9th January 2019.

Rud Pedersen has Public Affairs agencies in Copenhagen, Stockholm, Helsinki, Oslo, Brussels and Tallinn. In addition, the Group runs communications agencies in Gothenburg, Copenhagen, Oslo and Stockholm under the King Street and Welcom brands. The Rud Pedersen Group employs more than 180 public affairs and public relations professionals.

“We have found a very competent and proactive strategic partner in the Rud Pedersen Group. When it comes to active PR working cross-border in four different regions, we find it crucial that the local agency is part of a group for easy management and effective reporting – which creates better governance from a Nordic perspective”, says Marcus Bjärneroth, Head of Public and Media Relations for Garmin Nordics, GPS technology product manufacturer for automotive, aviation, marine, outdoor and sports sectors.

”King Street has always been well known for business-driven communications advice and strategic versatility. As part of Rud Pedersen Group, King Street has a unique ability to build highly qualified pan-European teams to provide new insights for Finnish clients in the future,” Lauri Peltola said.

Lauri Peltola has previously headed communications, branding, CSR and Public Affairs in companies such as Nordea, Nokia, Stora Enso, Kesko and Metsä Group. In 2018, he established a shared value consultancy company, Trusted Advisors. The customers and operations of Trusted Advisors will be transferred to King Street.

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